Powerworks mainly focuses on e-commerce customers who are accustomed to online shopping, have a better understanding of e-commerce, and
are more sensitive to the product price. Our Powerworks brand mainly provides 20V, 40V cordless garden tools and power tools powered by
battery which meet the customer needs with extremely high cost performance.
Cramer, a century-old brand in Germany and Europe, was acquired by Globe in 2018, that played an important role in further expanding international business and channels in Europe. Cramer mainly provides commercial users with high-voltage and high-performance garden tools powered by 40V, 48V and 82V battery platform.
Greenworks Commercial, powered by state-of-the-art 82V Lithium battery system which is more premium than the gas powered ones, is leading
commercial users throughout North America to usage of high-voltage, high-performance lithium battery products. As a result, the commercial users
can enjoy a lot of benefits from products of no oil, no gas, no emission.
Customer Centric
At the heart of what we do are the people who use our products. The people who spend their hard-earned wages on our products are the ones we listen to most. We respond with powerful, well designed quality products which meet their needs and beat their expectations. Always.
High Growth Brands
Our brands are among the fastest growing in the world. We consistently outgrow our competition in all our key sales channels. Our relentless approach to new products fuels the fire of growth across our Consumer and Professional brands in key markets.
Strategic drivers
Integrated Operations
Powerful Partners
Globe, manufacturer and brand owner focusing on new energy garden machinery, owns high-quality customer resources by taking omni-channel marketing method. It has established a long term of cooperation with well-known customers in North America and Europe such as Lowe’s, Amazon, Walmart, CTC, Costco, The Home Depot, Harbor Freight Tools, Bauhaus, Leroy Merlin and other supermarkets and e-commerce partner, as well as Stihl, Toro, B&S, Stiga and other well-known brands. To adapt to consumers' purchasing habits, and improve product sales efficiency and stability, by years of operation experience, the company has established an "online + offline" omni-channel marketing system, owns independent brand websites of greenworks (www.greenworkstools.com), Powerworks (www.powerworkstools.com), Cramer (www.cramertools.com), which can fully cover potential target consumers.
Vertically integrated intelligent manufacturing system, one of the company's core competitiveness
1，Verticalization: With establishment of product manufacturing system in both
China and Vietnam, as well as independent design and manufacturing capabilities
of more than 80% of core components such as new energy battery packs, brushless
motors, intelligent controllers and chargers, Globe has the product advantages of
stable quality, low manufacturing cost and short research and development cycle.
2，Intelligence: The company has deployed nearly 300 robots and manipulators in
factories in China and Vietnam, applied a large number of automated tooling and
fixtures, and widely used automatic detection instruments such as CCD and AOI.
By application of MES, information of quality, maintenance and material shortages
can be timely transferred to the APP on the mobile of corresponding management
personnel,
also online real-time monitoring and recording of various process parameters can
be realized. Through hundreds of automated production lines, unmanned and
automated production have been realized in stamping and coating, injection molding
as well as manufacturing of motors and battery packs, thus three provincial-level
intelligent manufacturing plants are born.
3，Informatization: Driven by orders, 90% of which are MTO. The production order
will planned by APS, the advanced scheduling system. The whole production process
will be tracked and monitored by MES that is a production execution system. Finally,
the finished product will be arranged to move out of stock by the product packing
system in which the order delivery information will also be fed back to the customer
to complete the closed loop.